| 2 | tŌv lifestYle
family matters
The company
name, TŌV, is
a pLay on The
heBrew word
ToV, which
means good.
TŌV Life (good Life) is a new initiative
that will be published quarterly. The
purpose of the magazine is to share our
company culture, feature our incredible
partners and introduce our awesome staff
who work behind the scenes and are the
reason our company is successful.
our company began with a dream. an
american dream to achieve success,
prosperity, and happiness through hard work and determination in an industry
that was ripe for change.
everyone gets lucky at times in life. The difference amongst people is what one does
with their luck, and the return on investment you get for it. in 2009 i got lucky when
a defunct online furniture website was offered to me for sale. despite having a job in
real estate at the time, lacking any experience and contacts in the furniture industry,
and very limited knowledge of e-commerce, i decided to "screw it let's do it." i was
able to negotiate a purchase that required only $2,500 down. i truly believe that you
don't get what you deserve, you get what you negotiate. Being in the midst of the
great recession, i still had to dig deep into our savings to make the deal happen. Fast
forward about nine years, and we have grown from the basement of our Long island
home, with two people, to a team of over 100 strong.
The furniture industry is just one big family with siblings scattered throughout
the country. i hope that this magazine can shrink geographical distances and allow
us all to feel closer to one another. i welcome your feedback and appreciate your
partnership as we all continue to chase our dreams!
Best,
Y. Bruce Krinsky
chief Problem solver, TŌV Furniture
bruce@tovfurniture.com
Y. Bruce Krinsky
Photo
creds:
Lea
moshensky
