TOV Furniture Catalog

TOV Lifestyle_Winter2019_digital_version2

TOV Furniture Outdoor Catalog

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TOV LIFESTYLE | 3 | family matters " The pessimist complains about the wind; the optimist expects it to change; the realist adjusts the sails." -William Arthur Ward For the past decade, the home furnishing industry has been evolving. As in any evolutionary process, you will have the winners, those that become stronger, and you will have the losers, those that go extinct. The key to succeeding is to anticipate the coming changes and to evolve before it's too late. Adjust your sails, do not try and fight the wind or wait for it to go away. This is easier said than done. Many people fail to see the changes coming even if they are blatantly obvious. There is a story of two young fish swimming along when they happen to meet an older fish swimming in the opposite direction. The old fish nods at them and says "morning boys how's the water?" The two young fish swim on for a bit and then eventually one of them looks over at the other one and says "what the hell is water?" The most apparent and important realities are often the ones that are the most difficult for us to see. At our furniture companies, we pay close attention to the changing course of the winds experienced in the furniture industry and in consumers buying habits. We adjust our sails accordingly and enthusiastically embrace the wind. Along the way, we sail past sunken vessels that were left behind by those that did not evolve; those that resisted the wind. Maybe they thought their size, brand, or market share made them impervious? They were wrong. Unfortunately, many more will experience a similar fate as we continue the journey. However, with hair blowing in the wind, our sails adjusted, we will speedily proceed to our destination while continuing to adapt to the changing winds along the way. Remember, the world rewards those that are courageous enough to stop waiting and begin. Those people will be the ones to succeed. Be courageous and embrace the coming changes. Most of all, don't forget to enjoy the ride along the way! Best, Y. Bruce Krinsky Chief Problem Solver, TOV Furniture Y. Bruce Krinsky Photo Creds: Lea Moshensky

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